arrie Johnson wore a rented wedding dress to marry Boris last week and instantly became a pin-up for the UK’s burgeoning fashion rental industry. And, at her first G7 Summit in Cornwall’s St Ives this weekend, she’s set to take the rental revolution global, with an almost-entirely loaned wardrobe from London’s biggest rental platforms HURR and My Wardrobe HQ.
Carrie kicked off proceedings as she means to go on, arriving at the seaside village of Carbis Bay in a mustard yellow button-front belted dress by British brand Alice Early, rented from My Wardrobe HQ; the same company that loaned her the white Christos Costarellos bridal gown. The Alice Early dress would cost £265 to buy new, but can be hired for £8 a day (rent it here).
“Clothing rental allows customers whose aspirations exceed their income to access high fashion at affordable prices, all the while, contributing to the circular economy,” says Victoria Prew, founder of dress rental platform HURR, who was spotted carrying armfuls of plastic bags containing midi dress upon midi dress into No. 10 Downing Street earlier this week.
Whether or not Carrie can afford an all-new G7 wardrobe as lavish as her interiors is unknown, but without a doubt some affordably-priced rental options will make her relatable to the British public, while helping regain favour among the stewards of Rishi’s maxed-out coffers.
Carrie Johnson’s rented Christos Costarellos wedding gown
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Other than the mustard number, we are yet to discover which of the 20 plus dresses Carrie has packed up for her sojourn at the Carbis Bay Hotel, but spotted among the layers of transparent HURR bags entering No.10 was a butterfly-print A-line Dolce & Gabbana formal dress (£1300 to buy new and £101 to rent for three days), a metallic red Vampire’s Wife maxi (£1595 new, £136 to rent) and an L.K. Bennett pussy bow-neck green midi (£450 new, £60 to rent). The latter feels perfectly appropriate for this afternoon’s first event, tea and a tour of St Michael’s Mount, at which the newlywed will host Dr Jill Biden alongside the other spouses; among them France’s First Lady Brigitte Macron, German Chancellor Angela Merkel’s husband, and Sophie Gregoire Trudeau, wife of Canadian PM Justin Trudeau.
Brigitte Macron wears custom Louis Vuitton to the G7 in 2019
The others are likely to stick the conventional dressing diplomacy formula: wear a series of brands from your home country while – if you’re Michelle Obama level pro – splicing in one or two from your host country. It’s expected Jill Biden will champion homegrown talent like Markarian, Brandon Maxwell and Gabriela Hearst, while Brigitte Macron will probably stick to her usual wardrobe of bespoke creations from top French luxury houses like Louis Vuitton, Dior and Alexandre Vauthier. Dressing diplomacy doyenne the Duchess of Cambridge will join proceedings this evening. She’s likely to wear a British brand, or potentially American one if she’s really fashion flirting with the Bidens, and while it’s unlikely to be rented, Kate is known for cleverly re-wearing pieces.